Tridge

Executive Summary

Tridge is based in Seoul and runs an international online market for farming goods and a data service that helps users in more than 150 different countries. The company makes money in two ways by selling access to its software data tools and by charging fees when it helps move and deliver physical goods. By collecting 60 billion pieces of information on 15,000 different products, the company has built a strong defense against competitors by combining its private view of the supply chain with up-to-the-minute price tracking. Tridge now brings in $110 million in yearly sales but shows a $20 million total loss because it chooses to spend heavily on building its computer systems and its worldwide network. As the first startup in South Korea focused on farming tech to be valued at over one billion dollars, the firm tries to fix a messy industry worth many billions by using digital tools to replace old-fashioned middleman agents. People who invest money face a medium danger score of 55 out of 100 because the business is hard to run and must deal with strict government rules and the constant price changes in crop markets. Ongoing high spending on research for its software tools acts as a financial drag compared to the smaller profits made from trade fees. This business serves as a key sign of how well the global food supply chain can move online and how much data-driven trade systems can truly grow.