Figured

Executive Summary

Based in Wellington, Figured is a specialized software company that provides tools for managing money and tracking crops and livestock for over 30,000 farms around the world. By connecting its technology directly into the accounting software Xero and working closely with major banks, the company acts as an essential link for the agricultural industry in New Zealand, Australia, the UK, and the US. Figured brings in $12 million in yearly revenue and is currently losing $2 million a year, though these losses are shrinking as the business gets closer to making a steady profit while it grows. The future value of the company depends mostly on its success in moving into larger markets in the Northern Hemisphere to increase its currently small total income. For people putting money into the business, this offers a chance to profit from the way the farming industry is moving toward modern digital tools. This public stock offering will show if a specialized software model born in New Zealand can truly lead the way in setting global standards for agricultural data.