Zepto

Executive Summary

Zepto is a top Indian fast delivery company that is changing the industry by using its own network of local delivery hubs to finish orders in less than ten minutes within crowded city areas. Working against existing big players like Blinkit and Swiggy Instamart, the business has grown to reach a 1.2 billion dollar yearly sales pace while keeping a 5 billion dollar private market value. Even with this fast expansion, Zepto showed a 150 million dollar total loss because it cares more about winning new customers than making a profit right now. The strength of the business comes from its own custom shipping software and the fact that customers keep coming back, but it feels a lot of stress because it has not proven it can make money on each delivery and it must spend a lot of cash on equipment. As the company works toward a public listing, its money situation acts as a major sign for whether the ultra-fast delivery business works globally. Winning will depend on surviving a very expensive price war to reach the point where it stops losing money in India.