Envato

Executive Summary

Envato is a profitable global creative marketplace making about $180 million in total yearly sales and $20 million in profit after all costs. The company has successfully moved to a business model that makes dependable profit through repeat payments from its Envato Elements subscription service. This membership now has more than 10 million people signed up. While Envato stays protected from rivals because it owns a massive library of technical files and a huge network of individual creators, it faces tougher competition from existing big players like Adobe and newer challengers such as Canva. Even with a long history of managing money carefully and never taking outside cash from venture capital firms, the company has a risk rating of 42 out of 100 because its paths for growth are slowing down and its content makers can be unreliable. A potential listing on the Australian Securities Exchange would be a major event for investors to sell shares and acts as a key test for how the market values mature software-style businesses that grew using their own cash. This sale of shares offers a rare chance for regular investors to own a piece of a specialist company in the growing world of online creators.