Auror

Executive Summary

Auror is a company from New Zealand that makes software to track retail crime. It currently brings in about 40 million dollars in sales each year but has a net loss of 5 million dollars. The company uses a private network for sharing data to help famous big companies like Walmart and 7-Eleven move their crime reporting online and stop professional shoplifters. Auror is working hard to grow very quickly in the United States and Australian markets. It uses a strategy where the service becomes more valuable as more people join it, which helps protect it from competition against old security companies. People looking to invest should see the plan to list on the New Zealand or Australian stock exchanges as a chance to join a fast-growing tech company focused on safety. Success will depend on whether Auror can turn its large global presence into steady profits while meeting the growing need for connected shoplifting prevention. The company has a solid group of large corporate clients that gives it a strong base for this move into other countries.