Licious

Executive Summary

Licious is the first brand in India that sells fresh meat, fish, and specialty foods directly to buyers through its own website and app. It uses a farm-to-table system where the company manages every single step from buying the animals to preparing the meat and bringing it to your door. This setup helps them make sure the food is clean and high quality. Licious sells many raw items and meals that are already prepared and ready to cook. The company is growing fast with 2024 revenue expected to be $250 million, though it is currently losing $40 million in net profit because it is spending heavily to expand into new areas. Its main strengths are a famous brand name known for quality, a very good system of refrigerated trucks, and many repeat shoppers. Major hurdles include fighting for customers against small local butcher shops and new rivals, plus the difficulty of keeping food from spoiling as they grow larger. Selling shares on the stock market would give Licious the cash needed to build more warehouses, move into more cities, and create new types of food for people to buy.