What3words

Executive Summary

What3words created a worldwide location system that gives every 3m x 3m square on Earth its own unique three-word code. This owned technology hopes to make finding your way, shipping packages, and helping rescue teams easier in places where street names are missing or when people need to find an exact spot. The business has found a lot of success so far and is now part of car navigation screens, package delivery tools, and emergency call centers across the globe. Their main advantages are an inventive way to solve a worldwide lack of addresses, a very famous brand name, and many different uses for the tool. Possible downsides include the difficulty of getting people to change their habits, rivals from old-fashioned map companies, and the high price of keeping a global map running. Selling shares to the public would give them the cash to grow into more countries and put their software into even more phones and gadgets.