Crimson Education Group

Executive Summary

Crimson Education Group is a leading international consulting firm that helps students get into top-tier universities using a profitable business model powered by digital tools and personal coaching. The business brings in 120 million USD in yearly sales and keeps 10 million USD in after-tax profit, which represents an 8.3 percent profit margin inside the 5 billion USD private teaching and tutoring market. Their business includes a private online system featuring 2,000 mentors who attended Ivy League schools, the Crimson Global Academy virtual high school, and early planning for younger students. With investment from Tiger Global and HEAL Partners, Crimson operates in 30 different countries and uses its own specialized teaching methods to help students get accepted at higher rates than average. Even though the firm uses an online system that is easy to grow without adding much extra cost, it still faces risks if colleges change their entrance rules or if international politics disrupt the flow of students moving between countries. Even with these hurdles, the company is a rare example of a fast-growing business that actually makes money in the high-end education technology market. This initial public offering gives investors a way to profit from the rising global hunger for spots at elite schools and top-quality lessons.