Heytea

Executive Summary

Heytea is a very well known Chinese tea drink brand that became famous for starting the trend of cheese tea and other creative tea beverages. The business runs a massive system of trendy tea shops all over China and has started opening locations in other countries. Heytea focuses on using top tier ingredients and fresh recipes along with a powerful brand image to attract a massive group of devoted followers. Their yearly sales are estimated at $1.5 billion with a final profit of $200 million which shows how much people love the brand and how well they run their shops. Their main strengths are their highly famous name and their ability to invent new items for their loyal fans. Main risks include heavy fighting for customers and higher costs for ingredients. Selling shares to the public would give them the cash needed to open many more stores and create different types of products.