Impossible Foods

Executive Summary

Impossible Foods is a top creator of plant-based proteins that uses its own special soy-based ingredient called heme to sell products in 40,000 stores and restaurants. Even though the business makes a steady 500 million dollars in yearly sales and works with famous brands like Burger King and Starbucks, the company still loses money and has a 150 million dollar annual net loss. The business has gathered nearly 2 billion dollars from private investors to pay for building its factories while it fights for customers against Beyond Meat and large traditional meat companies. The leaders of the company are now working hard to make their products cost the same as regular ground beef because general shoppers are showing less interest in meat alternatives lately. The planned future public stock offering will be a major test to see if lab-grown food science can actually change the regular meat business and move from an expensive specialty item to a common grocery product. Winning depends on the ability of Impossible Foods to lower its high manufacturing costs and finally reach a point where it can survive on its own money.