Brewdog

Executive Summary

BrewDog is a rule-breaking Scottish beer maker and pub owner that brings in 420 million dollars in yearly sales by making drinks and running bars worldwide. While its most famous drink, Punk IPA, controls 14 percent of the British craft beer market, the business recently lost 30 million dollars. This loss happened because the costs of running the business are very high and it tried to grow too fast. In 2017, an investment by TSG Consumer Partners gave the company a total value of 1.25 billion dollars, but the business now owes a lot of money, which makes its long-term survival difficult. The main advantage the company has is its Equity for Punks program, which is a way to raise money from the public. This has created a loyal group of more than 200,000 small-scale investors. Even so, the plan to list the company on the stock market is blocked by serious problems with how the company is run and claims that the workplace is a bad environment. These issues lead to a high danger rating of 70 out of 100. Growth is also getting harder because the market is crowded and people are switching to drinks without alcohol. Selling shares to the public would give them the cash needed to pay down debt and show if a social-purpose business can succeed on the stock exchange.