Gousto

Executive Summary

Gousto is a top company in the United Kingdom that sends out more than 2 million boxes of ingredients every month using a signup system based on customer data and their own custom software. The company stands out from other big players like HelloFresh by using high-tech packing buildings and automated systems for moving goods that keep thrown-away food below 1%. Latest money reports show all-time high sales of $480 million, even though spending on new buildings and equipment caused a total loss of $25 million. Supported by more than $100 million in investment money from SoftBank and Perwyn, Gousto has reached a private valuation of over $1 billion while offering a large menu of more than 75 different meals every week. Even though the company makes good money on each individual customer, it has a high risk rating because the British market is full and many users stop their subscriptions. This coming stock market launch is a major test for whether high-tech food shipping works when people have less extra money to spend. In the end, the results for Gousto will show if using robots and custom meal choices can create long-term profits in a business where leftover money is usually very hard to find.